A year ago, a small group of people realized that the way content analytic tools work is broken. Most analytical tools are optimized for landing and product pages, not for long-form content.
We started working on fixing this and making sure that blog editors & writers have a place that tells them how engaging their content is, how likely people are to click their target actions, where their most engaged readers come from, and many other useful metrics with great simplicity.
Based on our feedback from early users, Quillytics is easier to use and more valuable than any other content analytics tool currently on the market.
What is Quillytics? What is it good for?
Quillytics saves the edits you make automatically and measures engagement. Based on clicks, we also measure conversion. We use browser events (scrolls, clicks, mouse movements) and aggregate data as your readers take action.
This enables us to measure how many people clicked on your sign-up button and the point in the article where they decided to become your customer. With this data, we can answer some critical questions that are left unanswered as of now:
- At which point in your article did the customers decide to sign up?
- Which ones are the weakest paragraphs in an article?
- How much longer did people read your recent edit than the previous versions of the post?
After getting answers to questions such as these at a glance, you will have a much better connection with your potential customers and their needs. This is just the tip of the iceberg, as our plan is to be the go-to analytical for content on the internet.
How conversions work
One of the unique features of Quillytics is that we not only track vanity metrics but show how your content makes you money. It’s a handy tool for hobby bloggers and news sites as well, but our main strength shows when we tell companies exactly how many people decided to pay for their product as they improved their content, which is called conversion.
Conversion works very simply. A customer clicks on any button or link on your website, our script captures a small area around their cursor, and this data gets added into your statistics. We also save the text in the element the user clicked on and the link it points to (if any) along with a small image around the user’s cursor when they clicked.
How we can spot trends before they happen
Today’s world is fueled by people sharing content through social media, and it’s becoming increasingly difficult to track the impact of a share or guest post on the overall performance of your blog. We spent many months reverse engineering how social media attention increases as a piece of content gets shared.
We can detect if a blog post starts trending on Facebook, Twitter, Linkedin, Google, or Reddit and in a physical location around the world. We plan to increase the number of sites we track but first, we wanted to perfect the most important ones.
Your feed contains all this data, and it is always located on the right side of the application showing you a convenient overview of what’s going on as you use Quillytics. It contains the most important events of the past 24 hours. In the future, we will also notify you with an email containing the top events that happened during the past day/week so you can stay close to your readers.
Helping startups grow & nurture
The customers that can get the most out of Quillytics are unquestionably startups. They aim to engage every single person reading their posts, no matter if they were actively looking for their services or just clicked on an ad on a social media platform. They revolve around understanding their customers, and in most cases, they optimize every part of their business to close new deals at a higher rate.
Quillytics saves money by telling startups if their Google ads are actually bringing in quality traffic or just cheap clicks; if Facebook ads have fewer conversions than usual, or your readers drop off because paragraphs got too long. We also plan to help you optimize your SEO by suggesting high-traffic keywords from our database that you could employ to reach more people.
List of new features in 1.0
- Conversion: We record clicks and group them based on the edits you made so you can see how your users arrive to your desired action quicker as you update your article.
- Updated interface: We simplified how the UI looks and functions dramatically. We are working on this every day, but 1.0 introduced some significant changes together with our new features.
- Trending: As we measure user engagement, we record the natural lifecycle of content specific to your blog. We also show you how long something is trending for (with a fire icon) and when something stopped trending (goes to sparkles, and then a snowflake eventually)
- Engagement by source & location: For every geolocation, we track engagement data as well as where your visitors came from online. We spot an influx of engaged users physical as well as by online location.
- Improved edit tracking: We diverged from time-based monitoring of your data to edit-based, as most of the relevant changes will likely happen as you edit & optimize.
- Feed: We created a convenient space for your most important events from the past 24 hours
- GDPR Compliance: We don’t store any sensitive user data or cookies. The downside of this is that we can’t tell you how your returning visitors interacted with your blog (and how many returning visitors you have). In return, you don’t need to show an annoying cookie notice if you only use Quillytics for your metrics. We plan to release a non-GDPR version of our tracker that can track returning visitors in the future.
- This blog: We plan to share lots of good advice for startups and content creators as we learn more about what works and what doesn’t. Stay tuned and sign up for updates!
- Stability improvements: We work hard to have better and better data. As there’s no one doing what we are, we have to develop our own tech solutions. We are working on improving our codebase as we release new features for our users.
We are at the very beginning of our journey.
- SEO: We plan to introduce an SEO part of our tool that tells growing blogs which keywords to include in their text, based on context-aware recommendations. We will also show the traffic on these keywords to further help content creators rank higher on Google.
- General patterns & stats: We will introduce a place where you can see a monthly/weekly breakdown of your data to see what’s going on with your blog from a bird’s eye view.
- Tools around statistics: We want creators to find their own patterns with clever tooling around showing multiple overlaid charts.
Sign up and try it!
Not convinced yet? Feel free to reach out and let us give you a personal demo on what Quillytics is capable of and how it would look like on your blog. In case you’d like to sign up, we’d love to have you on board! .
Customer feedback is oxygen for startups, so in case we saved time & money for you, please tell us anything you can think of in the chat bubble on our dashboard.